Ingram Digital, an Ingram Content company, announced that Greenwood Publishing Group, a publisher of reference titles, academic and general interest books, has signed an agreement for digital asset management and distribution services.
Under the terms of the agreement, Greenwood will use the CoreSource platform to ensure that all newly-published titles are immediately available for the digital supply chain and for marketing and promotional purposes. Greenwood will use CoreSource to store, manage and repurpose Greenwood’s digital content, metadata and promotional materials. In addition, Greenwood will be able to syndicate this content to all of its business partners. This can include the capability for mass distribution of individual titles as well as custom content creation. Title promotion will come from using the full suite of Search and Discover solutions that CoreSource powers, which enables publishers or third parties to offer see inside the book and find inside the book features to customers. This platform provides full-text discoverability, helping drive print sales and long tail revenue opportunities. The Search and Discover service includes a widget that enables the placement of content on social networking sites, blogs, and author’s websites, giving the Publisher the tools to develop exciting viral marketing strategies.