Google’s New App Campaign Features Supported by Consumer Acquisition’s AdRules Platform

Aug 15, 2019, a Google Creative Partner and Premier Partner, announced that its AdRules self-service platform now supports Google App Campaigns new features: Value Bidding, Similar Audiences, Ad Groups, Media Library, and Asset Reporting. AdRules works in parallel with Google and Facebook’s platforms helping to automate repetitive tasks, giving mobile app advertisers the ability to easily upload and analyze creative assets across Facebook and Google, quickly generate thousands of audiences, build and launch ads and adjust budgets. Starting today, Google and Facebook advertisers can leverage AdRules for 60 days free and then pay only 0.7% of spend for any connected account. 

Google is reinventing its App Campaigns with several new features launching this month. Consumer Acquisition is currently supporting:

  • Creative Uploading: easily upload videos and images directly into a dedicated media library for Google App Campaigns
  • Asset Reporting: asset reporting of videos, images, ad copy and playables available at the Ad Group level 

Coming soon, Consumer Acquisition will support the following:

  • Value Bidding: Facebook advertisers have been able to use value bidding, aka “target return on ad spend” for a while. Google App Campaigns advertisers will now be able to target this way as well.
  • Similar Audiences: In a similar vein to Facebook’s Custom Audiences, Google App Campaigns will now let advertisers find new users similar to their existing users powered by Firebase. Pairing this new feature with value bidding could radically improve return on ad spend (ROAS).
  • Ad Groups: Advertisers will be able to set up multiple ad groups in the same campaign and tailor the assets in each ad group around a different “theme” or message for different customers.

With these new features in Google App Campaigns, advertisers are expected to receive even better results. Similar to Facebook advertising, creatives will be the primary driver of performance. Even with Google’s AI and its ability to optimize creative elements for different placements and users, it’s essential to provide the algorithm a constant supply of creative assets. AdRules’ workflow automation capabilities provide advertisers with the most efficient way to source creative, upload, test and iterate new creative concepts, and the platform seamlessly integrates with Google’s media library for running App Campaigns.

In addition to today’s AdRules news, Consumer Acquisition also announced that is has been awarded a Google Premier Partner Badge; making Consumer Acquisition, one of just two Google North American Creative Partner and Premier Partners. Google’s App Preferred Creative Partner program is a highly selective program designed to help customers identify the highest performing and most reliable companies based on their Google App Campaign and creative needs. 

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