Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner

Jul 17, 2018

Integral Ad Science (IAS) has been selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability. Partners were selected after meeting rigorous standards for accuracy and using reliable methodologies to measure KPIs that matter for marketers. The program is designed to make it easier for advertisers to source trusted, third-party measurement providers.

Google announced the program at a Google Marketing Live event on Tuesday, sharing that the program aims to improve transparency and objectivity around measurement standards for the industry.

IAS has partnered with Google to provide viewability measurement since 2016 and began providing brand safety starting in 2017. Being a chosen partner with Google allows IAS access to more data and insights on which to build reliable and robust solutions that ensure marketers their ads are protected.

IAS was one of two companies selected for brand safety and one of seven selected for viewability. Over 20 verified partners were chosen across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Each company selected was given a badge to help marketers easily identify Google’s preferred partners.