Google Revamping Search For Semantics

Mar 15, 2012

Google is overhauling its web-search formula: Over the next few months, Google will water down the number of web links that a query returns in favor of more direct answers, which would appear at the top of the search results page. The company aims to yield more relevant results via semantic search.

Google reportedly will not replace its keyword-search system. The Wall Street Journal reported that Amit Singhal, a search engineer and Fellow at Google, said the search engine will better match search queries with a database containing hundreds of millions of "entities" -- people, places and things -- which the company has quietly amassed in the past two years.

Google search will look more like "how humans understand the world," said Singhal. Changes will roll out in the coming months, but this will be a years-long process to enter the "next generation of search," according to Singhal.


Related Articles

Search engine allegiance is a funny thing. Perhaps you're a Bing die-hard, or you use Google because its your browser's default engine. Maybe you use one for general searches, and one for, say, finding the best travel deals. But one company recently put the two search engines in a head-to-head match up to see how each performed in the context of breaking news. Optify, a provider of in-bound marketing software, announced key findings of a report that helps B2B marketers develop new strategies to drive more organic traffic to websites during breaking news events. The report compares and contrasts how search engines treat breaking news search queries differently than other searches.