Google Inc. has announced the launch of Google Checkout, a checkout process designed to make online shopping faster for Google users. Google Checkout offers a checkout option that enables shoppers to purchase from participating stores with a single Google log-in. It also works with Google's search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales.
Shoppers can find stores that accept Google Checkout by looking for the Google Checkout icon on AdWords advertisements or whenever they come across the Google Checkout option on a merchant's site. If shoppers want to use Google Checkout, they can create a Google Checkout login right from the merchant's site with a single username and password by entering basic information, such as their contact details, payment preferences, and shipping information, once. Then, when checking out at any store that offers Google Checkout, they can select Google Checkout, and complete their transaction with their login information. In addition, shoppers can keep track of their purchase history, including orders and shipping details. Shoppers can also enhance their security when making purchases through Google Checkout. The service conceals the buyer credit card number and provides reimbursement for unauthorized purchases. And to provide more control over email spam, Google Checkout lets shoppers choose whether or not to keep email addresses confidential or turnoff unwanted email from the stores where they shop.
Google Checkout enables purchases using existing payment methods, including Visa, MasterCard, American Express and Discover. Citi, a provider of financial services products, is offering its credit card customers a special, limited-time promotion for signing up and purchasing with Google Checkout using their Citi Card. Google Checkout offers integration alternatives for merchants to provide this new checkout option on their websites. These integration options include cut-and-paste buy buttons, as well as an advanced API that integrates with existing merchant shopping carts and order management systems. The service is currently open to all U.S. merchants, whether they advertise with Google or not, and Google is currently working to make the service available to merchants internationally.