Google Increases Efforts to Work with Publishers

Dec 04, 2009


Google announced changes to First Click Free, a program that allows the search giant to index paid content in a way that is transparent to consumers while still ensuring the ability of the content providers to receive payment for additional content. Google has added a configurable daily limit on the ability of users to view paid content, in order to allow publishers greater control over the ability to monetize content without inadvertently deceiving users through inaccurate page previews.

Google also announced changes to Google News, which will now differentiate between paid and free content in such a way as to be visible to users conducting news searches.