Google simultaneously announced and released Google One Pass, a new service from the search giant that lets publishers dictate pricing and subscription models for accessing digital content. The service is designed to allow users to access their content on tablets, smartphones, and desktops, using a single sign-on. The service can also accommodate existing subscribers. The service includes a variety of models that publishers can choose from, such as subscriptions, "freemium" content, metered access (in which the first few articles are free, followed by a charge beyond a pre-determined point), and individual article sales.
The payments for the service are handled through Google Checkout, which the company already uses to process transactions through its Android Marketplace. Several German publishers signed on to the service at the event, including Axel Springer AG and Stern.de. Other participants include Media General and Popular Science. The service is available in Canada, France, Germany, Italy, Spain, the U.K., and the U.S.
For more coverage and analysis of Google One Pass and its impact on the content market, check out EContent's blog post.