Many marketers are working with digital agencies to create effective global marketing programs. While creative agencies can help to design campaigns that reach customers across a wide array of digital and traditional channels, they often lack localization and translation expertise to ensure that campaigns resonate from region to region. But savvy digital marketing agencies are partnering with language service providers and localization experts to further expand their capabilities.
Mar 14, 2008
Google Inc. announced that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers, and ad agencies.