It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.
Mar 14, 2008
Google Inc. announced that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers, and ad agencies.