A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.
Mar 14, 2008
Google Inc. announced that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers, and ad agencies.