When it comes to content, it's all about monetization. Content commerce is a big deal with not only new devices, but also with new payment modalities that are emerging to make the process simple and seamless. When just a single click can complete the transaction, both consumers and marketers benefit.
Mar 14, 2008
Google Inc. announced that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers, and ad agencies.