Interestingly, a new twist on an alternative revenue generator has emerged: the democratized digital tip jar. Sites like Wikipedia have employed an online tip jar for years in the form of regular requests for donations from its users via PayPal, credit/debit cards, and other payment methods. But now a major player in the digital donations space-Flattr-is partnering with AdBlock Plus to offer Flattr Plus, a browser extension/app that enables users to remove online ads from sites they visit while also contributing a monthly payment in an amount they choose that will be distributed proportionally to publishers of the sites they surf.
Mar 14, 2008
Google Inc. announced that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers, and ad agencies.