Google Announces Strategic Initiative

May 24, 2005

Google has announced a strategic initiative referred to as "fusion," the goal of which is to bring together Google functionality, and content from across the Web. The personalized homepage is the first of a number of approaches the company is exploring to make personalized information more accessible and useful. To create a personalized homepage, users visit Google Labs and click on the "Personalize Your Homepage" link. They can then build their own Google homepage with content they choose, including Gmail (a preview of new messages), news (headlines from Google News), and driving directions from Google Maps. Users can also add weather, movie, and stock information, and feeds from Slashdot, The New York Times, Wired News, BBC News, Quote of the Day, and Word of the Day. The personalized homepage's design enables users to drag and drop "sections" in order to arrange the page as they want. Once they've created their personalized homepage, they view it by signing in to their Google Account from any computer. There's also a link back to the classic Google homepage.