Google Inc. has announced that its hosted Web analytics service, Google Analytics, is now free. Google Analytics is designed to help businesses use performance data to improve their online marketing campaigns and Web sites. With Google Analytics, businesses can determine what keywords attract the most visitors, which email campaigns create more customers, and how to design Web pages that hold people's attention.
In addition to being free, Google Analytics includes: Integration with Google AdWords, and works with any online ad network, so that users of Google AdWords can access Web analytics from an interface within their AdWords account. Google Analytics automatically tags keyword destination URLs, and imports cost data for ROI reports. Google Analytics is also able to track the results of any online marketing campaign, including banner ads, referral links, email newsletters, and organic and paid search; Reporting dashboards for Google Analytics executive summary reports for common decision makers--executive, marketer, Webmaster--can ease access to crucial information across departments;
And Global reach, which is immediately available in 16 international languages: UK English, French, Italian, German, Spanish, Dutch, Japanese, Korean, Simplified Chinese, Traditional Chinese, Portuguese, Danish, Finnish, Norwegian, Swedish, and Russian. Google Analytics can support the traffic demands of any site, from those with a few visitors a week to hundreds of millions. Google Analytics is available immediately for free to existing customers of Urchin from Google as well as all new customers.