While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing the protocol, according to a new survey conducted by SEO PowerSuite, an all-in-one SEO toolkit with two million registered users. The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe. Key findings include:
- 75% of SEOs said they were aware of AMP, and 18% said they had researched it extensively.
- 50% of respondents expect AMP significantly to affect their rankings in mobile search results, and another 45% believe it will have some effect on their search rankings.
- 23% have already begun to implement AMPon their mobile sites today, while an additional one-third of those surveyed plan to implement AMP in the next six months
The survey clearly shows that SEO professionals are paying attention to Google's latest innovation at a time when the search engine behemoth is reportedly giving increasing preference to mobile-friendly sites. Surprisingly, however, to date less than a quarter of SEOs have taken concrete steps to implement the AMP protocol on their sites.