Google AMP Survey Reveals Opportunity for SEO Professionals

Apr 28, 2016

While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing the protocol, according to a new survey conducted by SEO PowerSuite, an all-in-one SEO toolkit with two million registered users. The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe. Key findings include:

  • 75% of SEOs said they were aware of AMP, and 18% said they had researched it extensively.
  • 50% of respondents expect AMP significantly to affect their rankings in mobile search results, and another 45% believe it will have some effect on their search rankings.
  • 23% have already begun to implement AMPon their mobile sites today, while an additional one-third of those surveyed plan to implement AMP in the next six months

The survey clearly shows that SEO professionals are paying attention to Google's latest innovation at a time when the search engine behemoth is reportedly giving increasing preference to mobile-friendly sites. Surprisingly, however, to date less than a quarter of SEOs have taken concrete steps to implement the AMP protocol on their sites.