Getty Images Enters Commercial Music Licensing Business

Jun 26, 2007

Getty Images Inc. has entered the commercial music licensing business with the purchase of Pump Audio, a provider of independent music to content creators. Getty Images intends to streamline commercial music licensing for both customers and creators of music. Getty Images has a platform that is designed to allow customers to license pre-cleared, original, professional quality music to enhance their broadcast, film, video, advertising and online projects. The music will, over time, be integrated into Getty Images various websites, and will be available by the sales force of Getty Images. In addition to the independent artists whose content Pump Audio currently distributes, these platforms will offer incremental revenue opportunities for major labels and publishers and other owners of audio content.