Get Smart Content Integrates With Marketo

Oct 01, 2015

Get Smart Content, a website personalization platform, announced that it has released an integration with the Marketo platform. Through Get Smart Content's connection, B2B marketers can easily support marketing automation efforts by extending the audience's personalized experience to the website.

Get Smart Content is now listed on Marketo LaunchPoint, an ecosystem of marketing solutions. These solutions span all areas of marketing including analytics, big data, content marketing, events, webinars, lead data, lifecycle marketing, online ads & campaigns, sales tools, and social media. 

With access to all fields available in the Marketo platform - including CRM data - B2B marketers can complement lead nurture campaigns on their website by aligning relevant content to targeted audiences based on persona, program engagement, sales stage, lead score, and more.