Get Smart Content Adds $3.5 Million in Funding

Aug 25, 2015

Get Smart Content, a multi-channel personalization platform, announced that it has raised a round of funding worth $3.5 million. The round was led by Origin Ventures with participation by Chicago Ventures and Virgo Capital.

This funding comes as Get Smart Content reports strong revenue growth and a growing roster of progressive, enterprise B2B clients, including HP, Siemens, Iron Mountain, and Rockwell Automation. In the past year, Get Smart Content has also deepened relationships throughout the B2B marketer's technology stack with partners like Oracle Marketing Cloud and LinkedIn, as well as strategic connections to platforms like BlueKai, Demandbase, Marketo, and others.

The company plans to use the capital to expand its sales team targeting enterprise and mid-market customers, as well as new hires in customer support and services. The funding will also support continued development of the Get Smart Content technology platform to help B2B marketers unify their many data and marketing investments.