GeoPoll and Kantar Media Unveil Kantar-GeoPoll Media Measurement in Africa

Aug 18, 2015

GeoPoll, a mobile survey platform, and Kantar Media, a provider of media and marketing insights, announce their collaboration on a joint product, Kantar-GeoPoll Media Measurement (KGMM). This product builds on GeoPoll's existing media measurement service by adding Kantar Media's research expertise and technology tools to GeoPoll's mobile data collection methods.

This announcement comes following the forming of a strategic partnership between GeoPoll, Kantar Media, and TNS Global. This is the first joint product between the three companies, who plan to release additional joint offerings in the coming months.

GeoPoll released its media measurement service in June 2014. In the past year, GeoPoll has built on its flagship product by adding tools for media planning and post-campaign evaluation, allowing brands and agencies to assess the performance of their advertisements in almost real-time. The joint product with Kantar Media will refine the mobile data methodology that GeoPoll has used to collect daily audience data. 

KGMM is currently available in Ghana, Kenya, Nigeria, Rwanda, Tanzania, and Uganda. The service runs off of GeoPoll's multi-modal survey platform, which sends surveys to a database of 200 million users via SMS, voice, and mobile web.