Gartner Predicts Rise in Fake Social Media Reviews

Sep 18, 2012

Those of us who have come to rely on Amazon reviews in our buying decisions will no doubt find recent study results from Gartner truly disturbing. According to the research firm, by 2014 users can expect about 10%-15% of social media reviews to be paid by the companies selling the products being reviewed.

"However, analysts predict that increased media attention on fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation from the U.S. Federal Trade Commission (FTC) over the next two years," according to Gartner.