Gannett Acquires Ripple6

Nov 18, 2008


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Gannett Co., Inc., an international news and information company, has acquired Ripple6, Inc., a provider of social media services. Ripple6 will become a wholly owned subsidiary of Gannett and will continue to offer its social media technology and analytics not only to Gannett but also to top tier marketers and web publishers. Ripple6 currently powers Gannett’s MomsLikeMe.com sites, social media properties for Procter & Gamble, and the soon to be launched MixingBowl.com, Meredith Corporation’s social network around meals and meal planning. Ripple6 also offers Cloud Communities, which enable marketers to participate in their customers’ existing social networks by creating and syndicating communities across the web, and Social Insights, with which marketers can conduct ongoing research within the private spaces of social networks.

(www.ripple6.com)