GUBA and MPAA Collaborate on ‘Johnny’

Jul 25, 2006

GUBA, an online video entertainment website, has announced its collaboration with the Motion Picture Association of America, Inc. (MPAA) to block illegal trading of movies and television programs. GUBA will use a technology; codenamed "Johnny" to filter movies and TV shows. Johnny analyzes video in digitized form and generates a fingerprint for each video. Once Johnny scans a video, it will then block it from illegal file trading or distribution on GUBA's site. GUBA plans to make Johnny available to other video sharing services to help eliminate copyright infringement on the web and on Usenet, an electronic bulletin board used for illegal file sharing.