GUBA, a video entertainment site, has announced that it has lowered prices for its library of movies and TV programs on the Guba website. GUBA enables users to buy and rent premium content and new release titles. For a limited time, GUBA users can buy downloadable movies for $9.99 on the same day that the movie is released on DVD. Users can buy catalog movie titles for $4.99 and TV show episodes for $0.49. During this promotion users can rent movies for $0.99. GUBA users can watch movies on their PC a few minutes after purchase without having to download additional software. GUBA's Premium service uses Digital Rights Management copyright protection software developed by Microsoft. Only devices with current Windows Media technology can play GUBA's Premium content, including most Windows PCs.