GMobi Acquires MassiveImpact

Aug 23, 2016

General Mobile Corporation (GMobi) announced the purchase of MassiveImpact, a performance advertising platform specializing in social media promotion of mobile applications. With this latest acquisition, GMobi now provides app developers with a comprehensive advertising platform, encompassing a variety of web, mobile, and social channels.

MassiveImpact says it reaches over 1 billion users in 190 countries, with blue chip clientele including leading tech, retail and gaming brands Gameloft, Citibank, AIA, Tencent, and Baidu, among others. The acquisition of MassiveImpact will complement existing mobile technology services provided by GMobi such as Firmware-Over-The-Air (FOTA) updates, secure mobile payments, and mobile advertising.

The new, all-inclusive mobile ad platform utilizes advanced ad conversion metrics to gain increased user discovery and enhance sales capabilities. For GMobi customers, the MassiveImpact acquisition means greater value via optimized targeting, content delivery, and end user experiences through the company's Real Time Performance (RTP) platform.