G5 Launches New Cross-Channel Spend Optimizer

Nov 19, 2019

G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and reduces cost-per-click by as much as 15%. An integral part of G5 Smart Digital Advertising, Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automatically allocate daily ad investments across the campaigns, networks, and channels that are converting.

Benefits of G5 Cross-Channel Spend Optimizer:

  • Maximizes ad investments for clients by automatically allocating spend across the networks (Google, Microsoft, and Facebook) and channels (search, display, remarketing, and social) producing the highest number of conversions.
  • Dramatically improves advertising performance by leveraging billions of local data points to continuously evaluate and optimize campaign performance.
  • Orchestrates the most efficient campaign spend at the right time in the right network and channel, powered by G5’s customer journey models and advanced MTA.

Related Articles

New visual identity and product experience launch today, with redesigned print magazine and reimagined iOS App.
The new Salesforce CMS says it aims to meld content, data, personalization and an enterprise need in an all-in-one solution.
inRiver, a provider of SaaS-based product information management (PIM) solutions, announced it is now available on Salesforce AppExchange.