G Adventures Taps CrowdRiff to Showcase its Experiences Through the Eyes of Travelers

Oct 29, 2019

CrowdRiff, a visual marketing platform for travel and tourism brands, announced that G Adventures – a socially-responsible travel operator that offers life-changing, small-group tours for people of all ages, interests, and budgets in 100+ countries, on all seven continents – has selected CrowdRiff’s visual content marketing platform. G Adventures will be using Crowdriff to showcase its brand and the small group travel adventures it offers, which connect everyone to the world, its people, culture, and way of life.

G Adventures brings to life its brand position of “Our World Deserves More You” for travelers planning their next adventure. With CrowdRiff’s AI-powered content marketing platform, which is purpose-built for the travel and tourism industry, G Adventures can now collect, curate, and secure the usage rights to visual moments captured by its customers along their travel journeys as they explore the world. The CrowdRiff platform combines content discovery, digital asset management, and content delivery tools that will enable G Adventures to source and share top-performing visuals with their audiences, at scale. 

G Adventures has many ideas in mind for using the CrowdRiff platform, including an initial launch goal of streamlining how they collect UGC for sharing on social media and their website. The CrowdRiff platform will be used by G Adventures’ in-house agency, along with their social media, web, and content production teams, and external agency partners. 

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