Freshworks Integrates with the WhatsApp Business Solution

Apr 17, 2019


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Freshworks, a provider of customer engagement software, has integrated its customer engagement suite with the WhatsApp Business solution to offer on-the-go conversational support via WhatsApp. Over 1.5 billion people from 180 countries use WhatsApp to stay in touch with friends, family and businesses, anytime and anywhere.

Freshworks now helps businesses efficiently manage and route user conversations happening on WhatsApp and other channels, via Omniroute, Freshworks’ patent-pending technology within the Freshworks customer engagement suite. Omniroute provides customer service agents with a unified view of customer inquiries regardless of channel and helps them respond to those inquiries more efficiently.

WhatsApp is a simple, reliable, and private way to talk to anyone in the world. The WhatsApp Business solution helps businesses and customers connect quickly and easily. With the Freshworks integration, users can now reach out to businesses with any query, directly on WhatsApp, so businesses can immediately respond and offer support.

Freshworks recently launched Proximity, a set of features for Freshchat, its modern messaging software to bring businesses closer to users. The integration with the WhatsApp Business solution further fulfills this promise while giving businesses the power to manage conversations at scale. Responses can be text, images, GIFs, attachments or even canned responses. The Freshchat dashboard provides separate insights on WhatsApp conversations, like chat volume and productivity within the WhatsApp channel. The integration is already available in four continents leveraged by support and sales functions across verticals like e-commerce, media, travel, and finance.