FourthWall Announces TV Buy Button

Sep 28, 2010

FourthWall Media announced their TV Buy Button, a product that makes it possible for cable operators to deploy applications on their EBIF platforms that allow consumers to access their digital wallet and make payments more conveniently, thanks to an agreement between FourthWall and PayPal. The TV Buy Button consolidates several interactive TV technologies, including in-depth set-top box platform technology as well as several programming and advertising widgets. The Buy Button is powered by PayPal X, and FourthWall has reported that future versions of the TV Buy Button will support cable bill payment and other transactions.