FourthWall Announces MassiveData Division

Aug 06, 2012


FourthWall Media, an interactive television company, announced a new division to the company called MassiveData. With this new division, the company will be able to deliver a suite of products and services aimed at helping its customers form more effective marketing and advertising strategies by finding the audience they want to reach.

MassiveData will provide new metrics and analytics to advertisers, agencies, networks, and cable system operators. The company believes that with the MassiveData division, it will unlock the Big Data opportunity of television and giving marketers a more direct link to the audience.