Forbes.com announced the creation of a Business and Finance Blog Network, comprised of a community of pre-screened business and financial blogs. The Blog Network's content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, trading, hedge fund management, affluent investing, and senior business decision-making communities. Participation in the network is by invitation only, and all blogs are vetted by Forbes.com editors for appropriate content, and to ensure that they are in keeping with the Forbes editorial brand.
The network will allow advertisers to target an engaged, niche audience of senior business decision makers and investors. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.