News Technologies LLC has announced that Forbes.com became the first company to have a custom version of TriggerNews PL (Private Label) built for them as their new business news alerting service. The service is already available for users of the Forbes.com Web site. Forbes.com users can sign-up for and receive key business news alerts in a variety of ways, including via e-mail, cell phones, and PDAs. Customers can also choose to have Forbes-branded, advertising-free alerts slide up on their desktop as Forbes.com publishes news throughout the business day. Users may click on subject headers of interest within the slider window and be linked back to the Forbes.com Web site to read the full text of an article.