Folloze Advances Intelligent Personalized Marketing with $11M in Series B Funding

Oct 31, 2019


BEST PRACTICES SERIES

Folloze, the leader in applied hyper-personalization, announced a series B funding round of $11 million and the addition of Peter Isaacson, CMO of Demandbase and Sydney Sloan, CMO of SalesLoft to its advisory board, as well as industry veteran Brian Gentile as Chairman of its executive board, to help shepherd its vision for an important new paradigm for B2B marketers — Full-Funnel Personalized Marketing.

Folloze is leading this new marketing wave by uniting three critical aspects — none of which, on their own, can fully enable marketers to seize upon it:

  • Data and AI: The Folloze Personalized Marketing Platform dynamically combines visitor data, intent data and account data - from multiple sources within and outside a marketing organization’s purview - yielding a depth of personalization previously impossible.
  • Multi-channel: The Platform personalizes across virtually any and all channels used by B2B marketers and sellers, thereby providing a perceived 1-to-1 engagement with B2B customers, and improving conversions across their entire buying journey.
  • Scale: It achieves an unprecedented level of personalization scale from a relatively small amount of creative resources via automation, as well as leveraging the sales channel to extend marketing reach.

Related Articles

Public Democracy becomes LiveRamp's first B Corp partner, offering a unique values dataset for better market insight and community engagement.
Survey conducted by EZ Texting reviewed the mobile preferences of more than 1,000 consumers.
The content delivery network market reached roughly $ 7 billion in 2018, and is anticipated to grow at an impressive CAGR of 19% during the forecast period of 2019-2029.
Intent Marketing Cloud will help brands to more effectively engage and win local customers at every stage of the buyer journey across key digital and voice search media.
With in-app chat, the airline enables customers to reach them right where they are and anticipates 20% shift from phone conversations to digital channels.