Folloze Advances Intelligent Personalized Marketing with $11 Million in Series B Funding

Nov 05, 2019


BEST PRACTICES SERIES

Folloze, a provider of applied hyper-personalization, announced a series B funding round of $11 Million and the addition of Peter Isaacson, CMO of Demandbase and Sydney Sloan, CMO of SalesLoft to its advisory board, as well as industry veteran Brian Gentile as Chairman of its executive board, to help shepherd its vision for an important new paradigm for B2B marketers: Full-Funnel Personalized Marketing.

Folloze is leading this new marketing wave by uniting three critical aspects — none of which, on their own, can fully enable marketers to seize upon it:

  • Data and AI: The Folloze Personalized Marketing Platform dynamically combines visitor data, intent data, and account data — from multiple sources within and outside a marketing organization’s purview — yielding a depth of personalization previously impossible.
  • Multi-channel: The Platform personalizes across virtually any and all channels used by B2B marketers and sellers, thereby providing a perceived 1-to-1 engagement with B2B customers, and improving conversions across their entire buying journey.
  • Scale: It achieves an unprecedented level of personalization scale from a relatively small amount of creative resources via automation, as well as leveraging the sales channel to extend marketing reach.

Related Articles

Intent Marketing Cloud will help brands to more effectively engage and win local customers at every stage of the buyer journey across key digital and voice search media.
The DigestBuilder platform allows nonprofit news organizations to create and manage real-time mobile apps that consist of two main elements: news digest and mobile fundraising.
The iconic sports brand revolutionized their workflow with collaborative virtual reality.
With in-app chat, the airline enables customers to reach them right where they are and anticipates 20% shift from phone conversations to digital channels.
Latest strategic acquisition expands Infutor's TruthSet Identity Graph; increasing authoritative identities and affinity intelligence.