Flurry Aims to Re-Engage iOS App Users

Oct 31, 2011

Flurry introduced a solution designed to boost app traffic beyond initial user acquisition. The AppCircle Re-Engagement tool allows iOS app developers to identify and target campaigns to consumers who have previously downloaded their apps.

AppCircle Re-Engagement builds upon the AppCircle service and implements Flurry's free Analytics tool. Companies can define marketing groups based on usage levels, age, gender, location, as well as by users' defined actions, such as making an in-app purchase.

Flurry provides mobile application analytics and data-powered advertising platforms across iOS, Android, BlackBerry and Windows Phone devices.