FinancialContent, Inc., a provider of financial data and business applications to online media and financial services companies, has announced a strategic partnership with FindWhat.com and the launch of an initiative to deploy contextual advertising products on financial channels powered by FinancialContent. In an effort to bring the Contextual Advertising Program to market, FinancialContent has entered into a strategic partnership with FindWhat.com, a developer and provider of performance-based marketing services for the Internet. Under the terms of the revenue sharing license agreement, FindWhat.com intends to provide the keyword-targeted ads (paid listings) in over twenty categories of financial-related products and services.
FinancialContent is a content solution provider specializing in the integration and delivery of financial data and business applications into web sites, corporate intranets and print media and offers a suite of financial data deployable through an interactive online platform. FindWhat.com operates online marketplaces that are designed to connect the consumers and businesses that are most likely to purchase specific goods and services with the advertisers that provide those goods and services. Online advertisers determine the per-click fee they will pay for their advertisements, which FindWhat.com and its private-label partners distribute to Internet users. Advertisers bid against each other for particular keywords or phrases through an open, automated, bid-for-position system, where the advertisement of the website with the highest bid appears first, with all other advertisers listed in descending bid order.