Financial Times Selects Bango

Jan 30, 2009


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The Financial Times launched a new version of the FT.com website optimized for mobile devices that uses Bango’s mobile analytics to provide an understanding of the traffic to the site and track responses to marketing initiatives. The Financial Times is also starting an advanced web experience for its mobile channel, which consists of Blackberry and iPhone users. Using Bango’s Identifier technology, a user’s preferences are stored in their FT.com profile, so when they return they can access what interests them most.

(www.bango.com)