The Financial Times introduced a free iPad app for How To Spend It, its luxury lifestyle magazine, which offers innovative new ways to present magazine content for iPad. It features searchable content from more than 60 editions of the magazine, with new magazine content posted every day. In the app, content is categorized by subject matter rather than by issue.
Additional How To Spend It content is available through the app, which features blogs, columns, interviews, and news posts that aren't present in the print magazine. App users will be able to access many of the magazine's features before the issue appears in print. All content is free to download and access through the app, which can be downloaded for free from the Apple iTunes App Store.