Financial Times Launches 3-D Projection Mapping Marketing Campaign

Mar 27, 2012


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The Financial Times (FT) Ltd. launched an interactive marketing campaign focused on new ways to engage its U.S. and global audiences. Housed in Vanderbilt Hall at Grand Central Terminal in New York, FT Graphic World will feature a series of 3-D interactive film projections created in collaboration with award-winning writer and designer David McCandless, author of Information is Beautiful.

Projected onto a wall, the infographics will discuss three topics in line with the global breadth and expertise of FT news and analysis: the U.S. and the global economy; the mobile technology revolution; and the global recovery. Using a touch-sensitive floor mat, visitors to the exhibit will be able to interact with the films and explore their content in greater detail.

The campaign, which was developed in partnership with DDB Worldwide Communications Group, Inc., will be supported by online banner advertisements, outdoor advertising in Times Square and on taxi screens throughout New York City. The infographics are accessible online at www.ftgraphicworld.com.

(www.ft.com)