The Financial Times has launched a new, faster and automatically updating app available directly through a web browser at app.ft.com. The FT is the first major news publisher to launch an app of this type, which will allow readers to access its journalism across a broad range of tablet and smartphone devices. As part of the launch, the new FT Web App will provide free access to FT content during launch week.
The FT Web App, built using HTML5 technology, features continual and automatic content downloads and improvements. It ensures that FT customers can access FT content anytime, anywhere, on a PC and multiple devices, with one login and one subscription payment. For more information visit the EContent blog.