Financial Times Buys Majority Stake in Alpha Grid, Expands Content Studio

Jun 16, 2016

Alpha Grid is a media company that specializies in branded content, and The Financial Times has purchased a controlling stake in it in order to expand its own content studio. According to a post on the news outlet's site, branded content revenue has risen by more than 30% since it introduced the paid post format, "and the FT is seeing increased demand from advertisers for multimedia brand storytelling aimed at global decision makers – where Alpha Grid has a strong track record."

Rosalyn Shaw, the managing director of Alpha Grid, will retain her position and also become the executive creative director of FT2She will join with Ravi Mattu, who assumes the incoming editorial director of FT2.