Six Apart, a provider of blogging software and services for individuals and businesses, and FeedBurner, a feed management provider, have announced a tightly integrated offering for individual bloggers, media companies, and corporations using TypePad as their blogging platform. The new service automates the process of connecting a FeedBurner feed to a TypePad account, providing publishers with access to the full suite of FeedBurner services for promoting and tracking syndicated content feeds.
FeedBurner-managed feeds provide online publishers with enhanced tracking capability, promotion tools, and optimization services designed to ensure feed subscribers can view blog content from any device including their mobile phone. New FeedBurner feeds can be configured to start or stop at any time from within the TypePad interface. Existing publishers can track detailed feed subscription metrics while maintaining their TypePad identity throughout the process.
Common FeedBurner and TypePad customers can connect to FeedBurner from their existing TypePad account by selecting the "Feeds" option from the Configure tab of the application. New TypePad customers can choose FeedBurner as their preferred feed provider from the initial feed configuration process.