Fatwire Launches Fatwire Engage 7.5 and FatWire Analytics 2.5

Jan 01, 1753


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FatWire Software, a web experience management provider, announced new releases of FatWire Engage 7.5 for personalization and FatWire Analytics 2.5 for web content optimization. FatWire Engage is a rules engine for creating customer segments as well as assigning targeted content and promotions to be delivered online to each segment. Visitors to FatWire-powered websites are identified as part of a segment based on either known information about the user, their behavior on the website, or a combination of the two.  Marketers can create online campaigns that are targeted for visitors based on membership in multiple overlapping segments. With this new release, FatWire Engage now delivers up to two billion targeted page views per month in conjunction with Content Server with a single install of the FatWire Engage solution.

(www.fatwire.com)