Factory Media To Focus On Digital Media And Video Production

Mar 31, 2015

Factory Media, a European lifestyle sports and culture content business, intends to close its magazine operations and divert the resources into digital production. The change comes as a result of the acceleration in both growth and demand for the Forward Private Equity-backed company's digital-only brands and video.

Factory Media plans to invest an additional £1.1m in restructuring, talent, and content to realize and enhance its digital propositions and move deeper into video and TV production. All key print editorial staff will be retained in the transition, although the company says that some job losses may be incurred in the shift to digital-, social- and video-content production.

Factory Media has seen a surge in demand for bespoke video content that is hosted and distributed through its managed social-media platforms. This audience has boosted revenues from native and branded content distribution for brands including Microsoft, BMW Mini, 20th Century Fox, and Jeep.

All board-sports and cycling brands will remain as digital and video propositions, including Factory Media's heritage brands SidewalkOnboardRide and Dirt in the UK, and Skiing in Germany. The company intends to exit from the motocross market, which it sees as a distraction from its core outdoor-market offer.