Factiva Links Company Data with Microsoft Virtual Earth

Oct 20, 2006

Factiva, a Dow Jones and Reuters Company, has announced that Factiva has linked company data from Factiva SalesWorks to Microsoft Virtual Earth--Microsoft's mapping and location service--to create a visual company mapping solution. Factiva SalesWorks is a sales intelligence tool that includes a collection of company, industry, and executive news and information. The combination of Factiva SalesWorks with Microsoft Virtual Earth is designed to provide users with the ability to generate prospecting lists based on criteria such as industry sector, revenue, number of employees, and recent key news events and then plot the resulting list of prospects on a map. Standard mapping features such as driving directions and zoom in and out functions are also included. The mash-up capability creates greater efficiencies generates geographically targeted prospecting and customer lists for salespeople. In addition, sales management has a new tool to help them create opportunity-based geographic territories.