Factiva Launches Reputation Intelligence Tool

Aug 05, 2005

Factiva, a Dow Jones & Reuters Company, has announced the availability of Factiva Insight: Reputation Intelligence, a new tool that allows executives to monitor known issues and discover emerging opportunities and threats from across the mainstream media, radio and television transcripts, and consumer-generated content, including blogs and message boards, in one solution.

It is designed to enable executives to create effective reputation and brand management strategies that tie to business objectives and drive competitive advantage. The new tool uses subject-matter experts from the recently formed Factiva Reputation Lab together with text mining and visualization technologies. Graphical reports deliver decision-ready data from Factiva's collection of 9,000 authoritative sources, including The Wall Street Journal and Dow Jones and Reuters newswires, more than 11,000 Web sites and more than four million active blogs and message boards.

(www.factiva.com; www.intelliseek.com)