Factiva, a Dow Jones and Reuters Company, has acquired the business and assets of 2B Reputation Intelligence Limited and Benchmarking Solutions Limited, a London-based technology and consulting business specializing in media monitoring and reputation management. 2B provides media analysis products and benchmarking expertise to corporate communications, public relations, and PR agency professionals. Through its data visualization tools, 2B is designed to allow customers to quickly get an accurate understanding of market perception and issues.
The acquisition of 2B's is expected to provide Factiva customers with editorial and visualization tools that permit the graphical representation of trends and relationships uncovered by analyzing a relevant selection of Web content along with Factiva's collection of sources. 2B's analysts also provide assessment of tone and sentiment. Factiva will integrate 2B's line of products and services into its Factiva Insight line of products and will immediately begin servicing existing 2B customers. Enhanced versions of the 2B products, beginning with media monitoring, will be launched before the end the first quarter of 2005. 2B's employees, comprised of developers, analysts and executives in London; Sofia, Bulgaria; and Cape Town, South Africa, will be joining Factiva. Terms of the acquisition were not disclosed.
Factiva has stated that the acquisition is intended to accelerate its strategy to offer media monitoring and reputation management solutions for corporate communications and marketing professionals based on human expertise, visualization tools, taxonomies, and text-mining technology. Recently, the company also signed an agreement with Fast Search & Transfer (FAST) to provide additional enabling technologies for Factiva's text-mining platform. These technologies are based upon FAST's enterprise search platform, FAST ESP.