Facebook is phasing out messaging in its flagship app, according to Tech Crunch. Mobile users who still want to use Facebook's messaging service will have to download a standalone messaging app.
This all started in April when Facebook pushed European users toward the messaging app, but increased engagement means the rest of us-or at least iPhone and Android users-will now have to make the change as well. Tech Crunch's Josh Constine writes, "Facebook tells me people on Messenger reply about 20% faster, and not supporting multiple version of mobile chat will help it make both its main apps and Messenger better."
That all sounds well and good, but convincing users to use multiple apps where, in the past, just once has sufficed may be a tough sell.