Facebook Lags Behind Twitter in Mobile Ad Sales

Sep 06, 2012

Facebook's biggest critics often point to a weak mobile strategy, and the critics got a boost when eMarketer reported that Twitter topped Facebook in mobile ad sales game. Of course, the year isn't over and so the eMarketer figures are just projections but it estimates Facebook's mobile ad sales at $72.7 million for 2012, with Twitter coming in at $226.4 million.

But eMarketer says that next year Facebook will be back on top, but still behind other companies: "Both companies earn far less mobile revenue than companies with more established mobile ad platforms like Google and Pandora, though growth in mobile revenues at both social networks is expected to remain high throughout the forecast period."

(www.twitter.com, www.facebook.com)

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