According to Re/code, Facebook is about to end its Gifts service. For many, the biggest surprise here is that Facebook still had its Gifts program. The idea was that Facebook would encourage users to order and send gifts to their friends, but about a year ago it discontinued the physical part of the gifts program. Now it's ending the part that suggested you send digital gift cards to friends.
On August 12, the program will finally come to an end. Facebook says it's focusing on "helping evelopers and businesses use Facebook to increase their own sales rather than on turning Facebook into an online store itself." This may be true, but it also seems evident that the program was struggling. Have you ever given or received a Facebook Gift? Do you know someone who has? Probably not.