Facebook Ad Spend Growth Outpacing Paid Search

Aug 23, 2012

Kenshoo, a digital marketing software provider, released global growth metrics for Facebook advertising relative to paid search marketing during the first half (H1) of 2012.

The data, which was posted to Kenshoo Social's Facebook Timeline, shows marketers increasing ad budgets with Facebook at a faster rate than with search engines. Over the course of H1, Kenshoo Social clients grew ad spend on Facebook by 36% while Kenshoo Enterprise and Kenshoo Local clients grew paid search ad budgets by 12%.