Results for the first half of 2012 show that more people than ever are paying for FT content, with digital subscriptions exceeding daily print circulation for the first time.
FT.com subscriptions are up 31% year on year to over 300,000 and registered users increased 29% to 4.8 million. Its global paid-for circulation increased to almost 600,000 year on year, and corporate licenses grew 40%. FT's average daily global audience grew to almost 2.1 million, with the number of people who read the FT on more than one channel rising 27%.
Mobile continues to boost the FT's digital audience, generating 25% of traffic to FT.com and driving 15% of new subscriptions. The FT web app now has over 2.7m users since launching little more than a year ago.