FMI Expects Expansion of Content Delivery Network, OTT Content and Live Streaming Services Remain Major Highlights

Oct 31, 2019

The content delivery network market reached roughly $ 7 billion in 2018, and is anticipated to grow at an impressive CAGR of 19% during the forecast period of 2019-2029. The constant shift from hardware-based network functionality to software-based networking, which is built on virtualized infrastructure, is moving on an upward swing, thereby potentially raising the demand for the content delivery network.

The rising ubiquity of smartphones and high-speed internet access have resulted in the emergence of OTT content and popularity of live-streamed events such as sporting events and concerts. The result has led to increasing demand for content delivery networks that enable consumers to gain access to information based on their geographic locations.

Key Takeaways from Content Delivery Network Market Study

  • Most of the content delivery network providers are eyeing Asia Pacific to expand their business, in the view of increasing demand for video streaming and online gaming in the region.
  • Continuous innovations and rapid penetration of advanced technologies such as DevOps, virtualization, APIs, and real-time analytics are expected to create windows of opportunities in the content delivery network landscape.
  • As regulatory policies continue to have a significant impact on the evolution of content delivery network ecosystem, market stakeholders are strengthening their partnerships with regional and local players to lower the costs and broaden consumers’ choices.
  • Customers are demanding for more predictability in content delivery network services spending and price transparency, thereby compelling service providers to redefine their strategies.
  • Continuous adoption of advanced technologies, such as the Internet of Things (IoT), and increasing penetration of smartphones and internet are some of the factors bolstering the demand for content delivery network services across the globe.
  • Study reports that the demand for content delivery network in media and entertainment vertical is likely to increase at the CAGR of ~21% during the forecast period.

Product Innovation Remains Key to Gaining Distinct Competitive Edge

Top players in the content delivery network market are holding a major portion of the market. Moreover, various key players in the market are focusing on product innovations and geographic expansions through partnerships and collaborations with local and regional players in order to maintain their supremacy in the market.

In April 2019, Akamai highlighted several innovations and initiatives within its live and on-demand streaming media service, Adaptive Media Delivery. These new innovations in its content delivery network solution help broadcasters to deliver high quality and secure online streaming experiences.

With the advent of advanced technologies and increasing IP traffic around the world, the content delivery network market has been witnessing a rapid growth, in recent years. A notable rise in the consumption of rich media content and rapid investments in improving the broadband infrastructure in several countries are further likely to work to the advantage of the market players.

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