FEG Selects Brightcove for Programming to Network and Studio Websites

Jun 19, 2007

Brightcove, an internet TV service, has signed a deal with Fox Entertainment Group (FEG) to make its Internet TV services available to all FEG properties. Using Brightcove, each Fox network and studio has the ability to program and host ad-supported internet video channels and targeted consumer media campaigns. In addition to enabling network and studio programmers to host targeted video, Brightcove's Internet TV services also allow FEG properties to expand the reach of programming through managed syndication to select website affiliates and viral promotion through social media features. The first FEG properties to utilize Brightcove to launch an internet video initiative will be FX Networks, SPEED, and Fox Broadcasting Company. Each network will manage its own monetization strategy through the Brightcove Internet TV service.