Expert System Introduces New Contextual Advertising Solution

Sep 16, 2008

Expert System, a provider of semantic software, announced the launch of COGITO Advertiser, a tool that automatically processes the meaning of text to help ensure ad placement is relevant to its assigned web pages. Using semantic intelligence, COGITO Advertiser analyzes the text on each page and ensures ads are placed appropriately in an effort to increase click-through rates. COGITO analyzes web pages to identify the most relevant topics and classifies content by assigning the category related to the text in real time. COGITO Advertiser provides details on users of specific web sites, so companies can tailor their messaging, plan for future investments, and coordinate timing of ad placements.